Pandora designs, manufactures, and markets hand-finished and contemporary jewelry made from high-quality materials. Pandora’s mission – then and today – is to offer people across the world a universe of high quality, hand-finished, modern, and genuine jewelry products at affordable prices, thereby inspiring self-expression and individuality. Everyone has their individual stories to tell – a personal collection of special moments that makes them who they are.

Pandora is the world's largest jewelry brand. The company designs, manufactures, and markets hand-finished jewelry made from high-quality materials at affordable prices. Pandora jewelry is sold in more than 100 countries through 6,400 points of sale, including more than 2,600 concept stores. 

Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewelry at two LEED-certified facilities in Thailand. Pandora is committed to leadership in sustainability and will use only recycled silver and gold in its jewelry by 2025 and halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 23.4 billion (EUR 3.1 billion) in 2021.